I went to Fresh n Easy this past weekend and was very disappointed. I was expecting to see a scaled down version of Whole Foods Market, but it’s not.

All the hype led me to believe that Fresh n Easy was a healhty neighborhood store; kinda like Whole Foods Market meets Trader Joe’s. In reality, Fresh n Easy carries vegetables, fruits, meat, dairy, and a ton of mainstream packaged foods. For instance, Fresh n Easy carries a ton of packaged and processed kids cereals such as Lucky Charms. Whole Foods and Trader Joe’s do not carry these types of denatured foods. In fact, I did not notice an assortment of organic foods in Fresh n Easy, which is what I was hoping for.

As a clinical exercise specialist, I was looking forward to being able to recommend Fresh n Easy to my clients, but I can’t. Now, all I can do is hope that Whole Foods or Mother’s Market decide to open a store near me in the near future.

Fresh n Easy gets a grade of “C” in my book.

Well, that’s all I have for now.

Best regards,

Alexander Morentin, C.E.S.
www.fitness-for-women.net

This entry was posted on Monday, November 19th, 2007 at 5:32 pm and is filed under General, Nutrition, My Fit Life, Whole Foods. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.